Behind the rows of subject lines in your inbox are beautiful images, carefully crafted tag lines, and stories you care about. These things often get missed in the daily email blur because, let's face it, we find it hard to see past the mess of text. Your inbox is the worst kind of spreadsheet.
Newsletters, promotions, blog posts, emails from your clubs and organizations, updates from the brands you actually like.
This type of content should be viewed more like a magazine and less like a spreadsheet.